Sometimes, you are just too famous. After J.K. Rowling's first non-Harry Potter release, The Casual Vacancy, was met with unpleasant reviews, she decided it was too much pressure to be herself. Apparently, she had quite happily and quietly released another mystery novel, The Cuckoo's Calling, to positive critical reception under the name Robert Galbraith until last week, when the famous fantasy writer was ousted by the UK Sunday Times, who were tipped off by a Tweet. (Thanks, Twitter.)
Since then, the literary world has been in a bit of an uproar and the formerly modest-selling novel has shot instantly to the bestsellers list. J.K. is disappointed to lose her freedom of a pseudonym, but apparently she knew it was only a matter of time. To hear more about the story of J.K. Rowling and her persistent name troubles, read this.