This Friday at the Bigger Picture Show, central Indiana's graphic designers will gather in one space. In addition to raising some funds for a worthy cause, they'll quietly be comparing their work to that of their compatriots. But, instead of logo designs or web pages, they will check out 50 movie posters, each tied to a classic flick. Film and art fans will make their own assessments -- of which posters to bid on and how much they're willing to spend not only on a poster but also in support of the Indy Film Fest.
"It's a friendly competition. Everyone is excited to put out their best work and be measured against all the other great designers in the show," says Jason Roemer, principal at Lodge Design and Indy Film Fest's vice president. "It's probably the only event in Indianapolis that brings together the graphic design community for one night, to invest time and talent around film."
In its fifth year, the Bigger Picture Show moves to a new location this time around, from Big Car's Service Center to the Speak Easy, a tech-focused co-working space in south Broad Ripple. With more than four dozen pieces to hang and an increasingly large crowd, space had become an issue. The Speakeasy offers plenty of room to showcase the donated designs. With local designers providing their services for free in support of the event, the organizers also make sure that both the event's layout and the movie selection process honors the artists' work and taste.
"The first choice is always a passionate first choice," says Roemer, describing the process for assigning graphic designers to films from a curated list. Each participant selects three movies that she wants to work with -- and most get the top pick. "It makes for a better show when someone is emotionally and spiritually invested in a film. They get to spend a month of their lives working on it."
Get a sense of the results of that month-long process with this side-by-side comparison of local designers' new posters and the originals.